Elite Electrolytes

You can use elite™ anytime. Whether you’re participating in any form of exercise, a sports event or training, you can add elite™ to your water bottle or hydration system and drink it to help stay hydrated before, during and after activity. Also because elite™ contains magnesium and potassium the magnesium will help to reduce fatigue and tiredness and contribute to providing more energy whilst the potassium will help muscles function properly. You can also mix elite™ with any drink (hot or cold) or food and consume after activity to speed hydration to each cell of the body and support recovery.

FURTHER BENEFITS OF ELITE ELECTROLYTES

• No additives at all i.e. no sweeteners, preservatives, colourings or flavourings
• No calories
• Reduces volume of water required to hydrate by 50%
• Flexible to use – can be added to any food or drink
• Excellent value – cheaper than any other sports drink or mix

•Serve Size of 2.46mls = ½ a teaspoon
The above based on a 2000 calorie diet.     † Daily Value not established.

ELITE REDUCES AMOUNT OF WATER NEEDED TO HYDRATE BY MORE THAN 40% – when compared to water alone. A significant benefit when considering how heavy water is to carry. This was revealed in a peer review published study “Fire Fighter Hydration Clinical Study” using forest fire fighters in California in the summer of 2008 carried out by The University of Montana, in which 8 fire fighters were given water with elite added and 8 were given plain water over a period of five days of intense forest fire fighting. The results were astounding; those with elite in their water on average consumed 42.6% less fluid.

JUST ADD TO WATER – OR TO ANY FOOD OR DRINK

As Elite comes in a concentrated form its use can be highly flexible to meet the specific needs of any individual’s sports nutrition regimen or taste preference. For example, Elite could be taken just before an event with carbohydrates, during an event with just water and afterwards with a protein drink to aid recovery.

THE CHOICE OF PROFESSIONALS

Elite has received strong endorsement from many leading sports men and women, including individual champions in athlectics, cycling, canoeing, tennis, golf, triathlon, biathlon, shooting, ultra distance running, motor racing, scrambling, rowing, marathon running and multi-event challenges such as the Ironman triathlons. In addition a growing number of Strength and Conditioning Coaches for Premier and Championship football teams recommend Elite to their players as do those who guide an International Rugby team and Championship County Cricket Teams.

PURE PROVENANCE

Elite electrolytes are derived from the inland sea water of the Great Lake in Utah in the United States. This body of water is about the size of the area inside the M25 and is fed with water and minerals from a largely wilderness area the size of Ireland. elite’s supply of water with naturally charged ionic electrolytes is harvested and then produced from a facility on the northern shore of the lake which is in an environmentally protected area. Here at the MRI plant, only natural processes are used in the complex concentration procedures used to concentrate the sea water prior to it being finally produced, mixed and tested, thus giving elite electrolytes true provenance and traceability.

A PERFECT BALANCE OF IONIC ELECTROLYTES – MAGNESIUM IS KEY

Whilst electrolytes have been used for many years by athletes and sports professionals, existing products and brands will typically contain only one or two electrolytes, usually in a non-ionically charged form which are not easily assimilated by the body. For optimum benefits and hydration, all four major electrolytes (in particular magnesium) are required in an ionically charged form; in fact elete electrolytes are true electrolytes as they are ionically charged, ensuring they function properly.

Sweating and physical stress deplete magnesium. Magnesium works with other electrolytes to prevent muscle cramps, and helps the body to properly utilize oxygen, so magnesium replacement is essential for sports people. elete contains a perfectly balanced ionically charged combination of magnesium and the three other major mineral electrolytes (potassium, sodium and chloride), as well as over 60 other naturally occurring trace and ultra trace elements.

An overview of some important electrolytes and their functions – all found in Elite Electrolytes

The electrolytes which are necessary for hydration and also to prevent cramping are a combination of magnesium, sodium, potassium and chloride, all in the right balance and in ionically charged form. Here is some information about each:

Magnesium: The most expensive electrolyte is essential for all energy conversion, muscle function, nerve conduction, more than 300 different enzyme reactions, bone and tooth formation, and pH balance. Magnesium is essential for ATP energy, insulin production and insulin uptake. It’s also essential to the cell pump. Physical and emotional stress deplete magnesium from the body.

Potassium: Should be the most abundant electrolyte inside the cells and is essential for muscle function, nerve conduction, water balance, pH balance.

Sodium: The least expensive of all electrolytes and most common one found in the modern diet. Sodium is essential for thirst response, heat tolerance, muscle contraction, nerve conduction, water balance, and pH balance.

Chloride: The most abundant negatively charged electrolyte in the body is essential for oxygen exchange, digestion, water balance, and pH balance.

WHAT COACHES SAY ABOUT ELITE